About Us

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Unique’s Senior Team

Martin Richman

Chief Executive Officer

Harry Rich

Chief Operations Officer

Ilan Coleman

Export Director

Frimette Abrahams

Administrative Manager

Alexander Richman

Sales Manager

Abiodun Lawal

Marketing Director

Unique’s Global Reach

USA

Mexico

South Africa

Australia

Philippines

China

Turkey

Ukraine

Bulgaria

Poland

Italy

Belgium

Great Britain

France

Spain

Iceland

Norway

UAE

Chad

The Gambia

Ivory Coast

Ghana

Benin

Nigeria

Cameroon

Equatorial Guinea

Gabon

DRC

Angola

Countries We Operate in

Our Global Reach & Distribution

Our Unique Story

1951

UWW is established by the late Mr Abraham Richman OBM.

Initially centering around textiles and clothing, UWW is active in the UK as well as some exports to West Africa.

1960

UWW begins focusing solely on trading with countries in West Africa with a special emphasis on non-alcoholic beverages, wines and spirits.

1970

UWW embarks on signing exclusive distribution rights and grows its brand portfolio and distribution network throughout the region.

1990

With extensive experience in the region, UWW has successfully introduced some world famous brands with pan country distribution as well as transforming less well known brands into household names.

2024

Unique WorldWide is set for substantial growth in West Africa, expanding their current brands into new markets. With a focus on innovation, the company plans to double its African team, launch new brands, and diversify into exciting new sectors.

Our Unique Story

1957

UWW is established by the late Mr Abraham Richman OBM.

Initially centering around textiles and clothing, UWW is active in the UK as well as some exports to West Africa.

1960

UWW begins focusing solely on trading with countries in West Africa with a special emphasis on non-alcoholic beverages, wines and spirits.

UWW embarks on signing exclusive distribution rights and grows its brand portfolio and distribution network throughout the region

1970

1990

2023

With extensive experience in the region, UWW has successfully introduced some world famous brands with pan country distribution as well as transforming less well known brands into household names.

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Martin Richman

Having joined Unique in the 1990’s, Martin became company director in 2003 following the passing of his late father, the founder of Unique –  Abraham Richman.

The company has seen exponential growth since his tenure began, largely due to his sharp eye for detail and dedication to seeing the company’s growth.

From suppliers, to distributors, Martin is respected, loved and renowned for his patience, smile and ability to problem-solve in a calm and pleasant manner.

Vacation time will find Martin on the ski slopes with his family.

Harry Rich

With a passion for innovation and a dynamic background in importing African food to the UK market, I’ve been a valuable member of Unique Worldwide Ltd. since 2016. Leading business development initiatives in West Africa with a team of over 20 professionals, I ensure compliance and quality in navigating regulatory landscapes.

In addition to my professional role, I am a dedicated father to my daughter and two sons. Balancing my responsibilities at work with my commitment to my family, I strive to set a positive example for them.

As a qualified bookkeeper, I bring diverse skills to the table, contributing to Unique’s success story with strategic vision and international market expertise. My ability to understand and adapt to the ever-changing business landscape supports the company’s growth and development.

Ilan Coleman

I was born in Anfield, Liverpool and a Liverpool FC supporter. I qualified first as an Electronics and Telecommunications Technician and then in Business Studies specialising in Marketing. With over 20 years’ experience with Unique Worldwide Limited- dealing with Export Logistics & Sales.

Frimette Abrahams

Hi! I’m Frimette. After completing a Computer Science and Accounting BSc (Hons) at Manchester University and previous work in Telecommunications, I took a career break to raise my family. I have been working in the Administration / Finance department at Unique Worldwide Ltd for 16 years now but have an association predating this by many years with my late father having worked at the (parent) company for over 50 years. Outside of work I enjoy volunteering, running, baking and looking after my family.

Alexander Richman

Hi, I’m Alex, one of Martin’s sons.

I graduated with an undergraduate Bachelors in Banking & International Finance from Bayes Business school and continued with my studies abroad for a number of years.

I like to consider myself a connoisseur and very much appreciate a nice drink to wind down from a long day. Since joining Unique Worldwide, I have been instrumental in on-boarding new brands in addition to starting a new branch of the business which focuses on creating POS material for beverage brands.

In my spare time, I love traveling and spending as much time as possible with my family.

Abiodun Lawal

Hi! I am Abiodun – a marketing practitioner with a track record of curating relevant route-to-market strategies that have delivered measurable growth and results across key FMCG categories: alcoholic beverages, personal care & hygiene, baby & childcare and household cleaning & care. I have had 14+ years of hands-on experience in strategy development, ideation, planning, execution, and monitoring. Before joining Unique Worldwide, I held the position as Agency Head at one of Nigeria’s foremost BTL agencies, and subsequently the portfolio manager at RGB Limited where I was responsible for managing core, premium brands in the Nigerian market. I am proud to be working under Unique Worldwide, ensuring strong year-on-year growth for our partner brands across West Africa.