What We Do

Home – What We Do

Communication

Effectively conveying your intricate requirements to West African based distributors can be challenging. UWW’s London-based HQ is your one-stop for all communication. It is our duty to ensure your every last detail materialises on-the-ground.

Team Formation

Forming a unified team on-the-ground which is fuelled by your brand’s ideals can be difficult.

UWW Brands Nigeria (UWWBN), our subsidiary on-the-ground, work tirelessly alongside your brand – ensuring it’s launch is impactful and sales are continuously driven.

Marketing

Difficulties arise in pinpointing potent marketing strategies which prove to be effective in West African Markets.

UWWBN, understand these marketing strategies and oversee its implementation. Our newest department specialises in producing effective branded POS material.

Foreign Exchange

Accepting payment in your desired currency from West African based distributors currencies can be delayed or even restricted.

UWW pay your brand directly – at the expected time. The hassle of FX restrictions is left to us to deal with.

Logistics

The smooth-running of logistics is one of the biggest hurdles experienced by brands entering West African markets.

Through UWW’s network on the ground and decades of logistical experience, we attend to all your logistical needs in the most swift manner.

Distribution

Ensuring your products are correctly priced & displayed across retail outlets is a challenge on it’s own.

UWWBN works closely alongside our distribution network in each country to ensure that your brand’s items are easily found and purchased by their target audience.

Become a Unique
Brand Today

Our team are ready to assist

Abiodun Lawal

Hi! I am Abiodun – a marketing practitioner with a track record of curating relevant route-to-market strategies that have delivered measurable growth and results across key FMCG categories: alcoholic beverages, personal care & hygiene, baby & childcare and household cleaning & care. I have had 14+ years of hands-on experience in strategy development, ideation, planning, execution, and monitoring. Before joining Unique Worldwide, I held the position as Agency Head at one of Nigeria’s foremost BTL agencies, and subsequently the portfolio manager at RGB Limited where I was responsible for managing core, premium brands in the Nigerian market. I am proud to be working under Unique Worldwide, ensuring strong year-on-year growth for our partner brands across West Africa.

Alexander Richman

Hi, I’m Alex, one of Martin’s sons.

I graduated with an undergraduate Bachelors in Banking & International Finance from Bayes Business school and continued with my studies abroad for a number of years.

I like to consider myself a connoisseur and very much appreciate a nice drink to wind down from a long day. Since joining Unique Worldwide, I have been instrumental in on-boarding new brands in addition to starting a new branch of the business which focuses on creating POS material for beverage brands.

In my spare time, I love traveling and spending as much time as possible with my family.

Frimette Abrahams

Hi! I’m Frimette. After completing a Computer Science and Accounting BSc (Hons) at Manchester University and previous work in Telecommunications, I took a career break to raise my family. I have been working in the Administration / Finance department at Unique Worldwide Ltd for 16 years now but have an association predating this by many years with my late father having worked at the (parent) company for over 50 years. Outside of work I enjoy volunteering, running, baking and looking after my family.

Ilan Coleman

I was born in Anfield, Liverpool and a Liverpool FC supporter. I qualified first as an Electronics and Telecommunications Technician and then in Business Studies specialising in Marketing. With over 20 years’ experience with Unique Worldwide Limited- dealing with Export Logistics & Sales.

Harry Rich

With a passion for innovation and a dynamic background in importing African food to the UK market, I’ve been a valuable member of Unique Worldwide Ltd. since 2016. Leading business development initiatives in West Africa with a team of over 20 professionals, I ensure compliance and quality in navigating regulatory landscapes.

In addition to my professional role, I am a dedicated father to my daughter and two sons. Balancing my responsibilities at work with my commitment to my family, I strive to set a positive example for them.

As a qualified bookkeeper, I bring diverse skills to the table, contributing to Unique’s success story with strategic vision and international market expertise. My ability to understand and adapt to the ever-changing business landscape supports the company’s growth and development.

Martin Richman

Having joined Unique in the 1990’s, Martin became company director in 2003 following the passing of his late father, the founder of Unique –  Abraham Richman.

The company has seen exponential growth since his tenure began, largely due to his sharp eye for detail and dedication to seeing the company’s growth.

From suppliers, to distributors, Martin is respected, loved and renowned for his patience, smile and ability to problem-solve in a calm and pleasant manner.

Vacation time will find Martin on the ski slopes with his family.