Global Brands.
Into Africa’s Hands.

Headquartered in London, and with a strong presence in Africa, the Unique Worldwide team specialise in representing global beverage and food brands in developing markets, with a primary focus on West Africa. We excel in distributing, marketing and brand building renowned international brands in this region. We also help less established brands gain a strong foothold by leveraging our proven track record to market & distribute their products to consumers across the region.

With over seventy years of experience, our expertise lies in enabling global brands to strategically build and expand an empowered presence across the West African markets.

Unique Worldwide in Numbers

Countries of Export

Countries of Import

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Partner & Own Brands

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Containers Shipped Monthly

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Products Carried

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Years Established

How We Do It

Import & Export

UWW assists brands with the import or export of goods to and from any country – with a dedicated focus on West Africa. Our UK office handles all the paperwork and logistics involved in international trade.

Market Research & Analysis

Our team conducts thorough market research to understand the target market for our partner brands. We also analyse the competitive landscape to identify opportunities for the brand.

Brand Positioning

We help our partner brands define their positioning within the market. This involves identifying the brand’s unique selling point and developing a brand identity that communicates the brand message to the target market.

Brand Communication

UWW develops a brand communication plan to clearly outline how each brand will effectively reach their target market. This plan often includes advertising, public relations and social media marketing.

Brand Performance

Our team continues to track the performance of our partner brands’ products. This ensures that our methods are proving effective to maximise sales and that we are on target to achieve all goals set.