Global Brands.
Into Africa’s Hands.

Headquartered in London, and with a strong presence in Africa, the Unique Worldwide team specialise in representing global beverage and food brands in developing markets, with a primary focus on West Africa. We excel in distributing, marketing and brand building renowned international brands in this region. We also help less established brands gain a strong foothold by leveraging our proven track record to market & distribute their products to consumers across the region.

With over seventy years of experience, our expertise lies in enabling global brands to strategically build and expand an empowered presence across the West African markets.

Unique Worldwide in Numbers

Countries of Export
Countries of Import
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Partner & Own Brands
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Containers Shipped Monthly
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Products Carried
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Years Established

How We Do It

Import & Export

UWW assists brands with the import or export of goods to and from any country – with a dedicated focus on West Africa. Our UK office handles all the paperwork and logistics involved in international trade.

Market Research & Analysis

Our team conducts thorough market research to understand the target market for our partner brands. We also analyse the competitive landscape to identify opportunities for the brand.

Brand Positioning

We help our partner brands define their positioning within the market. This involves identifying the brand’s unique selling point and developing a brand identity that communicates the brand message to the target market.

Brand Communication

UWW develops a brand communication plan to clearly outline how each brand will effectively reach their target market. This plan often includes advertising, public relations and social media marketing.

Brand Performance

Our team continues to track the performance of our partner brands’ products. This ensures that our methods are proving effective to maximise sales and that we are on target to achieve all goals set.

Partner Brands

Ready To Conquer
West African Markets?

Our team are ready to assist

Abiodun Lawal

Hi! I am Abiodun – a marketing practitioner with a track record of curating relevant route-to-market strategies that have delivered measurable growth and results across key FMCG categories: alcoholic beverages, personal care & hygiene, baby & childcare and household cleaning & care. I have had 14+ years of hands-on experience in strategy development, ideation, planning, execution, and monitoring. Before joining Unique Worldwide, I held the position as Agency Head at one of Nigeria’s foremost BTL agencies, and subsequently the portfolio manager at RGB Limited where I was responsible for managing core, premium brands in the Nigerian market. I am proud to be working under Unique Worldwide, ensuring strong year-on-year growth for our partner brands across West Africa.

Alexander Richman

Hi, I’m Alex, one of Martin’s sons.

I graduated with an undergraduate Bachelors in Banking & International Finance from Bayes Business school and continued with my studies abroad for a number of years.

I like to consider myself a connoisseur and very much appreciate a nice drink to wind down from a long day. Since joining Unique Worldwide, I have been instrumental in on-boarding new brands in addition to starting a new branch of the business which focuses on creating POS material for beverage brands.

In my spare time, I love traveling and spending as much time as possible with my family.

Frimette Abrahams

Hi! I’m Frimette. After completing a Computer Science and Accounting BSc (Hons) at Manchester University and previous work in Telecommunications, I took a career break to raise my family. I have been working in the Administration / Finance department at Unique Worldwide Ltd for 16 years now but have an association predating this by many years with my late father having worked at the (parent) company for over 50 years. Outside of work I enjoy volunteering, running, baking and looking after my family.

Ilan Coleman

I was born in Anfield, Liverpool and a Liverpool FC supporter. I qualified first as an Electronics and Telecommunications Technician and then in Business Studies specialising in Marketing. With over 20 years’ experience with Unique Worldwide Limited- dealing with Export Logistics & Sales.

Harry Rich

With a passion for innovation and a dynamic background in importing African food to the UK market, I’ve been a valuable member of Unique Worldwide Ltd. since 2016. Leading business development initiatives in West Africa with a team of over 20 professionals, I ensure compliance and quality in navigating regulatory landscapes.

In addition to my professional role, I am a dedicated father to my daughter and two sons. Balancing my responsibilities at work with my commitment to my family, I strive to set a positive example for them.

As a qualified bookkeeper, I bring diverse skills to the table, contributing to Unique’s success story with strategic vision and international market expertise. My ability to understand and adapt to the ever-changing business landscape supports the company’s growth and development.

Martin Richman

Having joined Unique in the 1990’s, Martin became company director in 2003 following the passing of his late father, the founder of Unique –  Abraham Richman.

The company has seen exponential growth since his tenure began, largely due to his sharp eye for detail and dedication to seeing the company’s growth.

From suppliers, to distributors, Martin is respected, loved and renowned for his patience, smile and ability to problem-solve in a calm and pleasant manner.

Vacation time will find Martin on the ski slopes with his family.